> How about highway signage showing which businesses are available on an exit You don't need that signage. Standard "food, lodging, gas station at next exit" s

> How about highway signage showing which businesses are available on an exit You don't need that signage. Standard "food, lodging, gas station at next exit" signs exist. In Sweden sides of the road (10 meters or so) belong to the road administration and advertising and billboards in that space are prohibited because they interfere with road signage. It's amazing.