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I've only done a couple but I've had results ranging from 0% conversion to about 15%. I'm wondering how to determine ambient conversion vs. something people rea

by kunle 15y ago

I've only done a couple but I've had results ranging from 0% conversion to about 15%. I'm wondering how to determine ambient conversion vs. something people really want. Obviously 0 is bad, and higher is better, but what is average (mean or median across your experiences is fine)?

dholowiski 15y ago
For me, I go by the 1% or 10% rule, for ambient vs really want. Ambient conversion - below 1% you're doing something wrong, above 1% you're doing something right. Something people really want - below 10% you're doing something wrong, above you're doing something right. This is a gross over-simplification, but these conversion rates can be applied to just about anything on the web (ad click thrus, free account signups, purchases, even % of people who will go from one page on your site to the next).