I just DDG’d “brand safety conference”. Turns out to be an executive-class professional role. > The Brand Safety Institute was founded to professionalize and a

I just DDG’d “brand safety conference”. Turns out to be an executive-class professional role. > The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands. > There are certified brand safety practitioners at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms. Makes sense that someone has to be responsible for making sure their brand not be associated with bad things.