4 ms·
I know I’m not a big fish in the SF tech pond. I lead performance marketing/growth at my startup - spend a few grand a day across the typical channels. Seeing t
by boc 4y ago
I know I’m not a big fish in the SF tech pond. I lead performance marketing/growth at my startup - spend a few grand a day across the typical channels. Seeing things like this from Elon make it nearly certain that my company won’t be advertising on Twitter in the foreseeable future.
I was actually considering jumping in while other larger corps were pulling out (better CPMs), but I can’t risk the act of advertising on Twitter becoming a brand liability, especially on the off chance that Elon publicly unleashes millions of followers in anger on my startup.
Elon is making a massive mistake picking fights with advertisers. It’s a new brand attack surface that didn’t exist last week.
- yucky 4y agoReally? Facebook and Google have provided homes for Farrakhan, ISIS, etc. and they're the two largest advertising platforms on the planet, yet Elon is a dick so that it as bridge too far? Fascinating lol
- xkjkls 4y agoIt's advertising, literally the only thing that matters is public perception. If Elon dickishness makes public perception toxic that's all that matters.
- yucky 4y agoThe fact that public perception is so ass backwards and easily manipulated speaks volumes about the value of it.
- dangerface 4y agoPublic perception really doesn't matter to advertisers all publicity is good publicity.