partially a conflation of terms, here: while the article discusses vertical integration, the main thing people think of for "businesses built explicitly on unbu

partially a conflation of terms, here: while the article discusses vertical integration, the main thing people think of for "businesses built explicitly on unbundling" is horizontal unbundling—picking a niche that is solved OK by a wider solution, then solving that really really well. The textbook example is for random startups to unbundle Craiglist[1]. [1] https://a16z.com/2019/09/11/platforms-verticals-unbundling/ https://a16z.com/2019/09/11/platforms-verticals-unbundling/