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The statements made in the article are simplistic. Sure, it may seem fullstack, but there is also a popular mantra "Focus on your strengths, outsource everythin
by sideproject 4y ago
The statements made in the article are simplistic. Sure, it may seem fullstack, but there is also a popular mantra "Focus on your strengths, outsource everything else". So, sure you have a marketing person, but now how many SaaS tools are we buying to get the marketing going? You may not be outsourcing the entire marketing, but you are now hiring someone to run the marketing by buying up 5 different SaaS tools. This doesn't completely replace the outsource, but to call it a fullstack sounds overly simplified.
- giovannibonetti 4y agoThe difference is that tools can be replaced (some more easily than others), whereas getting rid of intermediaries is usually quite harder. A similar discussion arises when comparing marketing channels. On Instagram, companies have to pay to reach their followers, but an email newsletter bypasses that. It doesn't matter if a tool like Mailchimp is used to help with that, as it can be replaced anytime.