Because it has to get worse before it can ever get better. The current generation of satellites are too small to ever be profitable. So they have to get the n

Because it has to get worse before it can ever get better. The current generation of satellites are too small to ever be profitable. So they have to get the next generation up there. That requires the rocket to be ready, and lots of money. So they need to get people signed up even though it will degrade everyone's performance, in order to pay for the upgrade that will hopefully enable better performance in the future.