I still use amazon a lot.. but not always reviews... often I know the product I'm looking for. I'll also tend to look at the negative reviews.. are the reviewe

I still use amazon a lot.. but not always reviews... often I know the product I'm looking for. I'll also tend to look at the negative reviews.. are the reviewers just not knowledgeable about what they bought, broke in shipping, or actually a bad product/seller. It will vary a bit. What sucks, is competitors will pay for bad reviews too.