Do you feel that a vertical fridge with a 'normal' outer door and individual drawers or doors in both the fridge and freezer sections could compartmentalise th

Do you feel that a vertical fridge with a 'normal' outer door and individual drawers or doors in both the fridge and freezer sections could compartmentalise the fridge and give better energy efficiency and require fewer engineering changes? I'm inclined to think that engineering improvements to a vertical fridge is easier than the changes required for a chest fridge.