He must be referring to this study by PopCap: http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/ http://gigaom.com/2010/02/17/average-soc

He must be referring to this study by PopCap: http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/ http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-ye... I have made a couple of games published by PopCap, and from the fanmail I get this stereotype seems to be about right (I wouldn't call it the 'average' gamer, rather the 'typical' one). There's often nothing casual about them - I get email from women complaining that the high score overflows the space allocated to it on the screen after they kept their game going >100 hours.