What impressed me most about this story is that Teton Gravity Research isn't actually a research company, they're a action sports film production house with a f

What impressed me most about this story is that Teton Gravity Research isn't actually a research company, they're a action sports film production house with a funny name. They make (very good) movies of snowboarders, skiers, and mountain bikers. https://tgrtv.tetongravity.com/ https://tgrtv.tetongravity.com/ You're not entirely wrong, the article is pretty much an ad, but it's for the upcoming film about the search and the recovery.