This makes no sense. Tesla, SpaceX, like video game companies, are able to punch above their hiring weight because the domain is "sexy" (engineers get excited a

This makes no sense. Tesla, SpaceX, like video game companies, are able to punch above their hiring weight because the domain is "sexy" (engineers get excited about electric cars, space exploration, and video games) Social media just isn't these days, from an engineering perspective. The fun parts (scaling distributed infrastructure) are already old hat and it's mostly a business rules complexity problem. Most of what all these people are doing relates to complicated and boring business details. It's a corporate job. It won't pay, for engineers, in excitement, so it has to pay in money. So I'm not sure where all these people that are so excited to work their asses off for something that will be boring for them will come from (exciting for the businesspeople, as there are very hard business problems, but not for the engineers, as there are no hard tech problems in this domain anymore). The only option will be to do what FAANG and hedge funds have always done, and either really overpay to force top talent to care about these boring problems, or just settle for average talent with average productivity and average outcomes.