I appreciate Sven's point.... So facebooks "Simple on the other side of the complicated" is probably something like: If you gather a lot of data on users, you

I appreciate Sven's point.... So facebooks "Simple on the other side of the complicated" is probably something like: If you gather a lot of data on users, you can microtarget consumers, and make ads significantly more valuable to advertisers. Maybe exponentially so. What is Musk/Twitters?