And also - Lots of folks are worried about protecting our personal information from advertisers, which will cause the ads we see (if we see them) to be less rel

And also - Lots of folks are worried about protecting our personal information from advertisers, which will cause the ads we see (if we see them) to be less relevant, and therefore less valuable. Which in turn means that we need to see more of those less-valuable ads to pay for the resources we are consuming. Wouldn't it be better to see MORE relevant, more valuable, and overall fewer ads?