I think it's about more than money for Musk. It's about influence and nudging the world closer to how it "ought to be". This is why wealthy people buy newspaper

I think it's about more than money for Musk. It's about influence and nudging the world closer to how it "ought to be". This is why wealthy people buy newspapers that will never make money. It's about power and influence. And I agree with OP - all this will be forgotten when Twitter is considered an elite place to work in a few years. Love him or hate him, but the guy attracts really talented people that want to work with really talented people.