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> Corporate learned during COVID that the metro premium isn't worth it any more. I'm quite sure they were realizing it before that. Here in Canada, Statistics
by randomdata 4y ago
> Corporate learned during COVID that the metro premium isn't worth it any more.
I'm quite sure they were realizing it before that. Here in Canada, Statistics Canada data was already showing stronger job markets away from the large urban areas during the mid-2010s, which continues today, and the 2016 census showed a meaningful decline in large urban areas with communities of 1,000-29,999 seeing the largest growth. The 'counter-urbanization' moment was already well underway.
It is fair to say that COVID sped things up. There was, and still is, a lot of friction involved in making that transition, but COVID no doubt provided a lot of grease.