More than that, how elastic is the demand for ads on Twitter? Were these companies barely outbidding for the slots? If there is a drop in CPM, will it bounce ba

More than that, how elastic is the demand for ads on Twitter? Were these companies barely outbidding for the slots? If there is a drop in CPM, will it bounce back from reallocated ad spend from other platforms? Hell, I've build dashboards to compare cost per conversion for different platforms for exactly this purpose.