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No doubt they'll all be back in a few months. If Twitter brings in verified users for a fee it's ultimately going to get leveraged for advertising. I imagine a
by andyish 4y ago
No doubt they'll all be back in a few months. If Twitter brings in verified users for a fee it's ultimately going to get leveraged for advertising.
I imagine an "only target verified users" option being offered to advertisers with a surcharge associated with it. They're going to get paid from people being verified, and get paid more by companies wanting to advertise to verified people.
- Mountain_Skies 4y agoYes, and they're being pretty open about it by calling it a pause. They and the scalp taking outrage class get to strut around feeling victorious and in a few months when it's hip to hate some other target, the advertisers will quietly start buying ads again. Pretty much everyone understands the game now and that it's entirely about signaling and nothing else.
- soared 4y agoBrand safety is massive concern for large brands and they consistently decline cheaper performance to ensure brand safety. Source: I’ve spent $10MM in ad spend the last 2 years for major brands, and constantly set up brand safety settings that are so strict they reduce performance significantly.
- bitwidget 4y agoBut that wouldn't make sense. How many people are going to pay the $8 a month while also being OK with ads? I can pay $8 to Hulu and get an AD supported video streaming service, since I can't get the content for free legally. Why would i pay that same amount to still see ads while also paying to see tweets that other people have created?