Ironically, I think Twitter started actually building product for the first time in a long time recently. One frame through which you could view Twitter is it

Ironically, I think Twitter started actually building product for the first time in a long time recently. One frame through which you could view Twitter is it was the place where famous / popular / important (athletes, movie stars, government officials) talk to the public. Spaces, enabling audio conversations for those people, makes tons of sense. So also Twitter Blue letting you read certain news w/o a paywall. If you're a serious consumer of news on Twitter, wsj/nyt/wapo/latimes/ft probably cost $1500/year. If the economics worked for the news orgs, there was huge value there. Of course, they really sat on the product for 5+ years, so oof...