No, it is not. Marketing is about making you want to buy something, and appeals to your materialism. Raising awareness is about making you Aware that something

No, it is not. Marketing is about making you want to buy something, and appeals to your materialism. Raising awareness is about making you Aware that something is happening, and appeals to your altruism. There is a heck of a lot more of the former, and the latter doesn't actually make you want to perform any specific action (if it results in action at all, frequently, the action is just sharing it again).