In the article you link it refers to Squid Game as "just one of the platform’s many titles" so that minutes-per-title estimate is probably super low since serie

In the article you link it refers to Squid Game as "just one of the platform’s many titles" so that minutes-per-title estimate is probably super low since series are gonna be heavy hitters there compared to films. It's probably larger than we'd guess (there's likely a lot of device-specific stupid codec profile crap that may cause extra copies too). And - even more interestingly to me - it's not a stationary target. Gotta take mobile consumption into account too!