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Has anyone else noticed that Ford is secretly mastering quick turnaround (relatively speaking) on new models to catch certain trends? Specifically, I'm thinkin
by tobyjsullivan 4y ago
Has anyone else noticed that Ford is secretly mastering quick turnaround (relatively speaking) on new models to catch certain trends?
Specifically, I'm thinking of two examples so far:
1. Ford Lightning electric pickup
2. This van
Neither of these are super unique in the market but that's not really the point. Maybe I'm out of touch but my impression of automakers is 10-year lead times and a fixed selection with maximum mainstream appeal, and a few trims and color choices. Conversely, Ford seems to be jumping on "niche trends" (again, relative to the industry) with only a year or two of lead time.
- sangnoir 4y agoIt's not even secret. Ford dropped sedans before everyone else. That decision had me scratching my head, but it turned out they were ahead of the curve on US market preferences. Im not a fan of trucks, but the Lightning is not half bad as a car replacement. If Ford were to announce an electric Lighting with Vehicle-to-Load - I'd sign up immediately.
- olyjohn 4y agoWhat did they have to do to make this van? They added a 3.5 inch lift, and some slightly bigger tires. Gave it a trendy "Trail" name. There isn't much else out there for information. It's a marketing stunt. And a smart one at that.