2 ms·
This is quite the way to discredit the whole business of marketing and advertising, and its core goal of informing people about things no matter what. Activism
by vvillena 4y ago
This is quite the way to discredit the whole business of marketing and advertising, and its core goal of informing people about things no matter what.
Activism is marketing. Unfortunately, marketing is not my field of expertise, so I won't make any hypothesis on its impact.
- pie_flavor 4y agoNo, it is not. Marketing is about making you want to buy something, and appeals to your materialism. Raising awareness is about making you Aware that something is happening, and appeals to your altruism. There is a heck of a lot more of the former, and the latter doesn't actually make you want to perform any specific action (if it results in action at all, frequently, the action is just sharing it again).