3 ms·

"Massive missed opportunity" lol. How big is that market compared to the Model S/3 and Model X/Y markets?

• rcarr 4y ago
  Yes they're not going to make as much money selling camper vans as the regular car models but, as I said, you have the opportunity to create the iconic vehicle of the decade. That does absolute wonders for your brand and would be a nice boost considering other vehicle manufacturers are now starting to catch up and even overtake them in certain areas (f150 lightning). People still think VW Campers are cool today and they still sell for silly amounts of money. You can't underestimate the value of this kind of thing; part of the reason Tesla has got the market cap it's got today is because Musk played the brand image card so well in the early days. If Tesla could convince a few big name surfers and other extreme athletes to use them plus a few high profile digital nomads they'd be absolutely laughing to the bank. They could also use the same chassis for a panel van like the Transit and Sprinter which would be something that would make them a ton of money.
  • jtwaleson 4y ago
    Thanks for elaborating. It is a compelling idea, but if the goal is to create an iconic vehicle, there are many different options. A campervan is one, I’d say cybertruck is another.