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Hey, thanks a lot for your insights. Very valuable coming from a professional. When you say "post decent content on a regular basis", do you mean to post it on

Hey, thanks a lot for your insights. Very valuable coming from a professional. When you say "post decent content on a regular basis", do you mean to post it on the website itself? Also, I am particularly interested in your view on the value-add of hiring a digital marketing agency versus doing the work myself.

legitster 4y ago
> do you mean to post it on the website itself? Correct. This is why basically every business website has a blog. Think of it as increasing your search surface area. > value-add of hiring a digital marketing agency versus doing the work myself I dunno, man. An agency can be crazy expensive for very few results. But then again, asking me is like asking a construction worker if they would ever hire a general contractor for a project. It's only a ripoff if you know how to do it. Personally, if you don't mind acting as your own PM, you can get a lot of good, affordable work done on Fiverr or Upwork. Things like the graphic design and writing. Then make sure you build something that acts as a lead/customer funnel so you can track everything. Actual social media/ad strategy is going to really depend on your market. If you don't want to spend a lot of time figuring that out, at least find an agency that specializes in your market/vertical and make sure you are paying for results and not just work done.