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Professional Marketer here. Don't overthink the website. But the best thing you can do for your SEO is write clearly using words people might actually know. An

Professional Marketer here. Don't overthink the website. But the best thing you can do for your SEO is write clearly using words people might actually know. And post decent content on a regular basis. (Prominently featuring happy, recent customers is also a good idea) Fancy videos are a waste of time IMHO. Good quality documentation or simple walkthrough videos are just fine. Start promoting it everywhere, but unless your customers are obsessive over the product, it can take time and money to make social media work.

WorldDev 4y ago
Hey, thanks a lot for your insights. Very valuable coming from a professional. When you say "post decent content on a regular basis", do you mean to post it on the website itself? Also, I am particularly interested in your view on the value-add of hiring a digital marketing agency versus doing the work myself.
- legitster 4y ago
  > do you mean to post it on the website itself? Correct. This is why basically every business website has a blog. Think of it as increasing your search surface area. > value-add of hiring a digital marketing agency versus doing the work myself I dunno, man. An agency can be crazy expensive for very few results. But then again, asking me is like asking a construction worker if they would ever hire a general contractor for a project. It's only a ripoff if you know how to do it. Personally, if you don't mind acting as your own PM, you can get a lot of good, affordable work done on Fiverr or Upwork. Things like the graphic design and writing. Then make sure you build something that acts as a lead/customer funnel so you can track everything. Actual social media/ad strategy is going to really depend on your market. If you don't want to spend a lot of time figuring that out, at least find an agency that specializes in your market/vertical and make sure you are paying for results and not just work done.

WorldDev 4y ago

Hey, thanks a lot for your insights. Very valuable coming from a professional. When you say "post decent content on a regular basis", do you mean to post it on the website itself? Also, I am particularly interested in your view on the value-add of hiring a digital marketing agency versus doing the work myself.

legitster 4y ago
> do you mean to post it on the website itself? Correct. This is why basically every business website has a blog. Think of it as increasing your search surface area. > value-add of hiring a digital marketing agency versus doing the work myself I dunno, man. An agency can be crazy expensive for very few results. But then again, asking me is like asking a construction worker if they would ever hire a general contractor for a project. It's only a ripoff if you know how to do it. Personally, if you don't mind acting as your own PM, you can get a lot of good, affordable work done on Fiverr or Upwork. Things like the graphic design and writing. Then make sure you build something that acts as a lead/customer funnel so you can track everything. Actual social media/ad strategy is going to really depend on your market. If you don't want to spend a lot of time figuring that out, at least find an agency that specializes in your market/vertical and make sure you are paying for results and not just work done.