https://ahrefs.com/seo https://ahrefs.com/seo start here for SEO basics. Learn what drives rankings (solid on page, content that people will link to) then get a

https://ahrefs.com/seo https://ahrefs.com/seo start here for SEO basics. Learn what drives rankings (solid on page, content that people will link to) then get a handle on how building backlinks works-- then farm that out. Going into an agency and saying "handle my marketing" will mean they will change goalposts (social this month, seo next, ppc after that-- typically focusing on billing you as much as possible while delivering bare minimum results) as necessary and can lead to wasted time/money vs. you handling the critical one off things like title/h1s matching terms with search volume/intent then having ongoing items like content/backlinks handled by a 3rd party.