Patagonia has an interesting story about this. After having to layoff a lot of their staff in the 90s, Chouinard decided to switch his compagny values and reas

Patagonia has an interesting story about this. After having to layoff a lot of their staff in the 90s, Chouinard decided to switch his compagny values and reason of being. This article sums it up I guess, https://medium.com/@adamler/limiting-the-engines-of-growth-at-patagonia-b91e6c21bcef https://medium.com/@adamler/limiting-the-engines-of-growth-a...