Brotli got into browsers quickly because W3C Web Fonts Working Group knew how to collaborate (instead of have the usual infinite quarrels :-D). I am thankful to

Brotli got into browsers quickly because W3C Web Fonts Working Group knew how to collaborate (instead of have the usual infinite quarrels :-D). I am thankful to Vladimir Levantovsky for somehow having created this atmosphere -- and of course to all the working group members. Previously some engineers tried to bring bzip2 into content encoding, that failed by HTTP/tv-top-boxes interacting. HTTPS getting more common allowed a safer deployment route. The W3C WG was trying to bring LZMA in, but that was just too slow for all fonts decoding -- it would have not made fonts load faster in all cases.