Twitter is and for a long while has been the main marketing and advertising channel for all of Elon's companies -- Tesla, SpaceX, the Boring Company, Neuralink,

Twitter is and for a long while has been the main marketing and advertising channel for all of Elon's companies -- Tesla, SpaceX, the Boring Company, Neuralink, OpenAI, etc. Instead of spending billions on flashy TV ads, magazine spreads, and the like, Elon has been announcing and promoting every new product and service offered by his companies by posting genuinely interesting comments about it to his 100+ million subscribers on Twitter -- many of whom would retweet his posts and, having large numbers of followers themselves, would quickly reach what may be billions of people worldwide. Few CEOs or companies have such instant global reach. Now Elon controls the main marketing and advertising channel for all his companies. Few CEOs or companies control their main marketing and advertising channels. What will Elon do? I'd expect he will want (1) to cut down operating losses by as much as possible, and (2) to maintain or increase Twitter's subscriber base. In the meantime, from his perspective, any operating losses at Twitter will be money spent on marketing & advertising, in all but name.