there was a pretty widespread sentiment that younger people didn’t want watches because why would they? I remember this, too. But good companies plan for the

there was a pretty widespread sentiment that younger people didn’t want watches because why would they? I remember this, too. But good companies plan for the future, not the past. And all of those young people get older. That's one of the few certainties of life. So what Apple did (intentionally or unintentionally) is create a market, and then let its customers mature into it. Financial institutions do this all the time.