Note that there are (naturally) many more small/indie labels than there are giant labels like EMI. AFAICT they're usually run by music lovers, sometimes musicia

Note that there are (naturally) many more small/indie labels than there are giant labels like EMI. AFAICT they're usually run by music lovers, sometimes musicians themselves, who can promote and advise artists, as well as curate for fans i.e. find interesting, special bands.