People feel bad if the subtext is "We're cheap and we don't really value you." Or "We own you so here's something branded with our logo for you to display." Bu

People feel bad if the subtext is "We're cheap and we don't really value you." Or "We own you so here's something branded with our logo for you to display." But non-cheap high-status gifts can make a positive difference. I know one company ordered an upscale Christmas hamper for everyone, with home delivery. It had a very good effect on morale and was much appreciated.