This is getting traction because the London media class has noticed people taking the mickey out of their adoption of the vocal fry from their New York brethren

This is getting traction because the London media class has noticed people taking the mickey out of their adoption of the vocal fry from their New York brethren. They don't want regionals laughing at them. It's vitally important that Southerners keep talking in silly accents. It's useful to spot people who are going to try to steal your stuff using emails.