What's in it for Apple? End up with pissed off users, probably brand damage in China, so that an ad network they don't compete with, but Google does, is crushed

What's in it for Apple? End up with pissed off users, probably brand damage in China, so that an ad network they don't compete with, but Google does, is crushed? And if Google allows it back on their store or just people publicize how to sideload, it could even cause a few super fans to switch platforms to android.