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> I think they have a pretty narrow advertising base Maybe the number of advertisers is going down, but their ad business is still doing well[1]. If someday t
by smt88 4y ago
> I think they have a pretty narrow advertising base
Maybe the number of advertisers is going down, but their ad business is still doing well[1].
If someday their only two advertisers were ExxonMobil and the NRA, but they bought a combined total of $4B in ads, then Fox News would be doing incredibly well.
The same could be true for Twitter. The advertisers who don't care about the site's stigma may end up just snapping up more inventory, as Fox advertisers seem to have done.
1. https://www.reuters.com/business/media-telecom/fox-corp-beats-quarterly-revenue-estimates-2022-11-01/ https://www.reuters.com/business/media-telecom/fox-corp-beat...