Regarding your last point, we're trying to change things! As a economist you might be familiar with the bandit problem. We're bringing bandit algorithms to the

Regarding your last point, we're trying to change things! As a economist you might be familiar with the bandit problem. We're bringing bandit algorithms to the web at http://www.mynaewb.com/ http://www.mynaewb.com/ Our results show a BIG improvement over A/B (see the blog).