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Fox News ad revenue is way lower than twitter and they are notorious for losing advertisers. Additionally I think they have a pretty narrow advertising base.
by mikkergp 4y ago
Fox News ad revenue is way lower than twitter and they are notorious for losing advertisers. Additionally I think they have a pretty narrow advertising base. I mean sure nothing to shake a stick at but not something you want to lean into if you want to grow from Twitters size
- smt88 4y ago> I think they have a pretty narrow advertising base Maybe the number of advertisers is going down, but their ad business is still doing well[1]. If someday their only two advertisers were ExxonMobil and the NRA, but they bought a combined total of $4B in ads, then Fox News would be doing incredibly well. The same could be true for Twitter. The advertisers who don't care about the site's stigma may end up just snapping up more inventory, as Fox advertisers seem to have done. 1. https://www.reuters.com/business/media-telecom/fox-corp-beats-quarterly-revenue-estimates-2022-11-01/ https://www.reuters.com/business/media-telecom/fox-corp-beat...