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Cree has to be one of the most abused brand names in the history of commerce. I’d love to find out how they manage that and stay on top.
by FounderBurr 4y ago
Cree has to be one of the most abused brand names in the history of commerce.
I’d love to find out how they manage that and stay on top.
- Maursault 4y ago> I'd love to find out how they managed to stay on top. Me too. "In May 2019, [Cree] sold its Lighting Products division to Ideal Industries... In March 2021, the company sold its LED Business to SMART Global Holdings for up to $300 million... In October 2021, the company changed its name to Wolfspeed."[1] I'm pretty confused by this announcement. How is "Cree" doing anything, when their name changed to Wolfspeed and they no longer have a lighting products or LED business? What gives? [1] https://en.wikipedia.org/wiki/Wolfspeed https://en.wikipedia.org/wiki/Wolfspeed
- tarheels100 4y agoI grant you, it is a confusing time line, but let me clear this up. Cree sold its consumer lighting products business (think LED light bulbs with "Cree" stamped on them) to Ideal Industries. Then, as the company expanded into other semiconductor areas, they rebranded as Wolfspeed. Finally, Wolfspeed sold the LED components division (think tiny LED chips that go into products) to SGH, effectively spinning it off as a new company called "Cree-LED".
- Grothendank 4y agoHow in god's name do you obtain this kind of intel? Putting together these kinds of corporate merger/acquisition narratives is always a major pain for me!
- tarheels100 4y agoBeing in the industry helps. Not that this is privileged information, but it would be a bit difficult to figure out from the outside.