4 ms·

(Edit: yeah, it does have news about more companies than just L'Oréal.) I can't read the FT article, but does it have more info than this? https://money.usnews

by sp332 4y ago

(Edit: yeah, it does have news about more companies than just L'Oréal.) I can't read the FT article, but does it have more info than this? https://money.usnews.com/investing/news/articles/2022-11-02/loreal-suspends-advertising-spending-on-twitter-ft https://money.usnews.com/investing/news/articles/2022-11-02/... No reason why, no named sources?

smt88 4y ago
If true, the reasoning is the same as GM's: they're uncertain about the future of content moderation on the platform. None of this matters. Regardless of what Musk ends up doing, advertisers will return.
- mikkergp 4y ago
  > Regardless of what Musk ends up doing Wait really? Why do you think this, if he does succeed in turning into to hellscape he promised advertisers he wouldn't.
  - smt88 4y ago
    Nothing Musk allows Twitter to become will be worse than Tucker Carlson, and he has plenty of advertisers. Advertisers pretend to have morals, but they go where eyeballs are in the end.
    - mikkergp 4y ago
      Fox News ad revenue is way lower than twitter and they are notorious for losing advertisers. Additionally I think they have a pretty narrow advertising base. I mean sure nothing to shake a stick at but not something you want to lean into if you want to grow from Twitters size
      - smt88 4y ago
        > I think they have a pretty narrow advertising base Maybe the number of advertisers is going down, but their ad business is still doing well[1]. If someday their only two advertisers were ExxonMobil and the NRA, but they bought a combined total of $4B in ads, then Fox News would be doing incredibly well. The same could be true for Twitter. The advertisers who don't care about the site's stigma may end up just snapping up more inventory, as Fox advertisers seem to have done. 1. https://www.reuters.com/business/media-telecom/fox-corp-beats-quarterly-revenue-estimates-2022-11-01/ https://www.reuters.com/business/media-telecom/fox-corp-beat...
umeshunni 4y ago
Rahul Ligma might be the source

by sp332 4y ago

smt88 4y ago

If true, the reasoning is the same as GM's: they're uncertain about the future of content moderation on the platform. None of this matters. Regardless of what Musk ends up doing, advertisers will return.

mikkergp 4y ago
> Regardless of what Musk ends up doing Wait really? Why do you think this, if he does succeed in turning into to hellscape he promised advertisers he wouldn't.
- smt88 4y ago
  Nothing Musk allows Twitter to become will be worse than Tucker Carlson, and he has plenty of advertisers. Advertisers pretend to have morals, but they go where eyeballs are in the end.
  - mikkergp 4y ago
    Fox News ad revenue is way lower than twitter and they are notorious for losing advertisers. Additionally I think they have a pretty narrow advertising base. I mean sure nothing to shake a stick at but not something you want to lean into if you want to grow from Twitters size
    - smt88 4y ago
      > I think they have a pretty narrow advertising base Maybe the number of advertisers is going down, but their ad business is still doing well[1]. If someday their only two advertisers were ExxonMobil and the NRA, but they bought a combined total of $4B in ads, then Fox News would be doing incredibly well. The same could be true for Twitter. The advertisers who don't care about the site's stigma may end up just snapping up more inventory, as Fox advertisers seem to have done. 1. https://www.reuters.com/business/media-telecom/fox-corp-beats-quarterly-revenue-estimates-2022-11-01/ https://www.reuters.com/business/media-telecom/fox-corp-beat...

umeshunni 4y ago

Rahul Ligma might be the source