Not saying this is the case for all of it, but the majority of the Build In Public content I've seen is in a writing style and attitude I personally don't like.

Not saying this is the case for all of it, but the majority of the Build In Public content I've seen is in a writing style and attitude I personally don't like. Trendy hipster stuff, overly informal tone, emojis everywhere, invariably high JavaScript usage and focus on web stuff. There also seems to be strong influence from the "#Hustle" crowd. I like reading tech blogs for interesting technical insights, left-field problems & solutions, etc. Lots of the Build In Public blogs I've seen seem to be borderline product updates with technical details sprinkled in, with accounts of very run-of-the-mill bugs and challenges. Makes me think it's just gimmicky marketing material. No specific examples come to mind, and I do have a small sample size, this is just the impression I got from the content I've seen.