3 ms·
This is all speculation about what they could announce -- even most of the items in (1). You could always re-evaluate if these things come to pass. Once this in
by elicash 4y ago
This is all speculation about what they could announce -- even most of the items in (1). You could always re-evaluate if these things come to pass. Once this initial plan rolls out, whether the check itself continues to hold value once it's open to anybody with $$$ depends on how users in the network use it. That's why I prefer to think in terms of the specific reach/advertising question.
But we'll see! My own speculation is that they lean more into trying to convince ordinary users (or content creators like you) to get more into the advertising game to replace some brands that may leave. Think of dating apps and features like Super Likes, Boosts, etc. Tinder and others figured out how to get money out of regular folks without a traditional ads interface. If I were them, I'd hire folks from Match Group.
Frankly, I'd rather see an ad for a random content creator than for some of the weird brands that advertise to me. Right now the top "Who to follow" for me is Lamps Plus, "the nation's largest lighting retailer." As you could imagine, I'm not interested. Instead, they could give everyone a free 30-min account boost and give their premium Blue members four or five more a month.
- jdlshore 4y agoOh, it's absolutely speculation. I won't be paying a dime until I think the value is there. Although I'm willing to speculate a bit... it's only a hundred bucks. Getting ordinary users into advertising is their old game. My middling popular tweets all have a "Boost" button I can click. I've clicked it a few times, but they're looking for bigger campaigns than I have appetite for... $50/day, minimum two days, reach of only about 2,000 people each day. I'm not willing to throw away $100 on a two-day campaign that's very unlikely to move the needle in any meaningful way. But, obviously, I am willing to throw away $100 to try a status symbol for a year... but only if it actually is a status symbol. The difference is the longevity. Nobody makes the decision to hire me after two days; they make the decision after seeing my content and name for months and years. Four thousand people seeing my name once is basically worthless to me. Fourteen thousand followers have a better chance of seeing my name for a year is quite likely to be worth it.