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I'd say, like almost anything, "it's complicated and there are tradeoffs". Niching improves efficiency. It makes it easier to communicate your value propositio
by claudiulodro 4y ago
I'd say, like almost anything, "it's complicated and there are tradeoffs".
Niching improves efficiency. It makes it easier to communicate your value proposition, find clients that are a good fit, makes it easier to get-up-to-speed on new projects, and ensures you can deliver on the projects you take on. If you're ever going to do a "productized service", you kind-of need to have a niche.
On the flip side, niching reduces the total market size of your customers (e.g. can't fulfill requests for mobile apps if you're a WordPress shop), makes it more difficult to transition to other domains if you're trying to get a job (pigeonholing is real), and it's boring to do the same tech or industry forever (personal opinion).
- AlbertCory 4y agoWell said. If you're well-regarded in your niche, you'll always find work in it. The problems are: 1. You can get bored with it, or sick of the clients. 2. The niche can decline over time, or be too small to support you. Fortunately, I've always found that in high tech, you can acquire skill in some new area fast enough to get hired in it, without having spent your whole life doing it. If they really want the person who's spent their whole life in it, they'll pick that person, but usually there aren't enough of those to go around.