And that branding is supposed to come from... MySpace? A lot of performers don't want anything to do with that site. It's like there's a stigma attached to havi

And that branding is supposed to come from... MySpace? A lot of performers don't want anything to do with that site. It's like there's a stigma attached to having an active MySpace page. Distributing across a number of services means they get everything they need, for free. And yeah, while some bands like the idea of having an "image" or branding associated with them, a lot don't. Don't forget that for a lot of young people these days, this is how the world works. They don't expect a "proper" website for their favourite bands - they're already on Facebook, so they need a Facebook presence. They use Twitter all the time, so it makes sense they'd be there too. And Soundcloud is a great community for sharing homegrown music legally. I'm kind of going off-topic here, but following the urban music scene has really brought into focus how irrelevant the modern commercial music industry is to a lot of its target market. All of the above varies from genre to genre and location to location, obviously.