Twitter really needs to reduce its dependency on big advertisers. Right now, it's almost designed that way. Other social media platforms have boosts, integrated

Twitter really needs to reduce its dependency on big advertisers. Right now, it's almost designed that way. Other social media platforms have boosts, integrated directly into the app, twitter has a separate interface for ads, where you can send a "promoted only" tweet (you can't even promote an already existing tweet). Lots of people use twitter to advance their career and business. If some VC tweets something brilliant that will make founders want to work with him, he might boost it to get more attention, and that might well be worth if it increases his shot at being able to invest in the next unicorn.