Depends on what you're optimizing for. This post is about being at the beginning of your freelancing career when you're trying to figure out what's going to kee

Depends on what you're optimizing for. This post is about being at the beginning of your freelancing career when you're trying to figure out what's going to keep you going. I found that after 13 years of consulting I finally pick a niche. When I did marketing, sales conversations, and execution became a lot easier, and effective hourly rate skyrocketed. Picking a niche is smart if you know it'll sustain you on the dimensions that matter (emotionally, financially, intellectually, etc).