My guess is that the existing players in the US are so entrenched and people are so used to paying these ridiculous fees that all the advertisements around bein

My guess is that the existing players in the US are so entrenched and people are so used to paying these ridiculous fees that all the advertisements around being an "Uncarrier" didn't work out to be a competitive advantage for T-Mobile. At which point, some MBA came in with a revolutionary new plan to charge the same predatory fees and make N million / year.