Happy customer for 4-5 years here. I don't stream much over cellular -- I keep maps, music, podcasts, etc. mostly on my phone storage -- so I never use more tha

Happy customer for 4-5 years here. I don't stream much over cellular -- I keep maps, music, podcasts, etc. mostly on my phone storage -- so I never use more than 1GB. Price comes out to less than $30/mo as a result. None of the major carriers can even scratch that price point for a single device. Most are upwards of twice the price per month, plus BS activation fees etc. I've considered switching to other MVNOs like Mint, but when I take a look at the pricing, it seems like the only way to go lower in price than what I currently pay is promotional rates. And if the price will spike after a year, I'm not interested in going through the process of switching my line over, creating a new account, and all that jazz. Fi works well and costs me a reasonable price per month so I stick with it. Another benefit: if I ever get a cellular smart watch or a cellular tablet, you can get data-only SIMs on Fi for no monthly cost -- it just shares the same data pool as your phone. That means I could someday run a laptop, hotspot, phone, watch, tablet, etc. all off a "1 person" Fi unlimited plan for $70/mo all-in. Not too shabby.