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What I don’t understand is how they haven’t seen this as friction to conversion and got rid of it entirely, you’re surely supposed to incentivise people to use

What I don’t understand is how they haven’t seen this as friction to conversion and got rid of it entirely, you’re surely supposed to incentivise people to use your service right? Imagine if Amazon charged $35 to get an account!

stardenburden 4y ago
Worse, this is like Amazon charging you everytime you add a new address
arcturus17 4y ago
Maybe they bet that every other provider will start doing it, then the joke will be on you because what are you gonna do, not get a phone?
- jaywalk 4y ago
  Every other provider (that is, Verizon and AT&T) has been doing this for years.
- antihero 4y ago
  This is why MVNOs are a godsend. They definitely have been in the UK.
quadrifoliate 4y ago
My guess is that the existing players in the US are so entrenched and people are so used to paying these ridiculous fees that all the advertisements around being an "Uncarrier" didn't work out to be a competitive advantage for T-Mobile. At which point, some MBA came in with a revolutionary new plan to charge the same predatory fees and make N million / year.