It's bad communication as a media play. Adobe drops the licensing in the most expedient and user hostile way possible, and puts the blame on Pantone. Long term

It's bad communication as a media play. Adobe drops the licensing in the most expedient and user hostile way possible, and puts the blame on Pantone. Long term, this might be a better model for Pantone - they're building a direct relationship with the print shops and other businesses that actually need this feature. Short term, a lot of users just treated this as an alternate color picker and Adobe is trying to manage who gets the flack.